Ever wondered what data segmentation is, what is it useful for, and why might you want to utilise it? Read on to find out how to use data in marketing efficiently.
An NFT is a unique or irreplaceable digital asset. This blog was written by Akira Summers, a lecturer in Digital Media Technologies at BCU.
Facebook owner and potential ‘Illuminati alien lizardman’ Mark Zuckerberg both surprised and confused the world last year when he announced
You could be missing out on a key portion of your audience by not tailoring your SEO approach to accommodate voice searches.
It’s never been more essential for you to humanise your communications and show authenticity by becoming storytellers in your marketing!
How should a B2B business approach a credentials document to showcase work, secure more clients, and outdo competitors?
What is sonic branding, and is it worth investing in within your marketing strategy to grow your company’s reach? Read our insights into sonic branding and the place it has within marketing in 2022.
Google has recently announced that their current platform Universal Analytics (UA), which has been running since 2012/2013, will be superseded by Google Analytics 4 (GA4) permanently from July 1st, 2023
Read about the importance of understanding the risks of using competitor brands as keywords in your Google Ads.
Ever wondered how it works and how you can see a profitable return? Here’s the low down on TikTok for businesses!
Using Christmas related strategies creates a positive experience for your visitors whilst also driving customer loyalty and enquires.